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How To Start A Mom Blog

So you want to know how to start a mom blog! You’re in the right place. I want to show you exactly how to start a mom blog in 2018 so you can build your own online empire, posting about life as a mom, parenting, family, adventures, home hacks, recipes, organizing and more!

Mom blogs are an incredibly popular type of blog to run these days, with so many moms wanting to manage family while continuing to work at the same time. If you start a mom blog, you have a very good chance to make money blogging. You just have to build a following of readers who are inspired by what you post.

Disclosure: This page contains affiliate links, meaning I earn a commission if you use those links. I will always only recommend brands I trust and ones I think you’ll love too.

I’ve seen so many mom bloggers who have been able to turn their blogs into their full time job, earning an income any mom could dream of while being home to experience all the beauties of motherhood. I want to share all my best blogging tips with you so you can start an amazing mom blog and get it on the rise, fast!

How To Start A Mom Blog

Here are my easy steps on how to start a mom blog:

  1. Name your blog
  2. Choose a platform
  3. Install a theme
  4. Create your brand
  5. Start posting
  6. Promote on social media

1. Name Your Blog

The first thing to do when you start a mom blog is to name it! You need to come up with a unique, memorable name that will stand out and help you to gain followers. Following are some words which might spark an idea in your mind:

MomParentingFamilyLifeHome
HomelyBlissJoyHappyDelight
EfficientOrganizedCharmGraceClan
HouseBossTribeCampLively
BrightSparklingSimplyMotherhoodTogether

You will need to mix and match a selection of words to come up with a name that hasn’t been taken already. Once you have a list of potential names, type them into the domain search bar below to check if the domain is available (you can get your domain for free if you start your WordPress blog with Bluehost)

When you click the green ‘check availability’ button above, it will either take you to a page that says it’s not available, OR it will take you to a page to create your blog hosting account  (which means it’s free and ready to go!).

If your desired domain name is free, get it as soon as you can! When you purchase your blog hosting with Bluehost, they will include your domain for free so you don’t have to purchase it separately anywhere else and it will automatically be connected to your new blog. More and more domains are being snapped up every day (people even buy them just to re-sell) so if you can get your domain, snap it up before someone else does.

2. Choose A Platform

If you want to start a successful mom blog, I highly recommend starting a self-hosted WordPress blog. You will need an amazing blog theme where you can have “shop the post” widgets, ads, shopping pages and beautiful large images. If you go with a free blogging site, you’ll be very restricted in terms of how it looks and what you can do with it. I originally started my fashion blog with Blogger and it never looked good or did well until I moved to WordPress – I regret not doing it sooner! So make sure you start with WordPress from the beginning. Follow my easy instructions on how to start a WordPress blog and have it up and running in 30 minutes!

3. Install A Theme

If you start a WordPress blog, you’re very lucky because the best blog themes are WordPress ones! There are so many beautiful blog themes that will make your mom blog shine. I’ve searched around to find the very best themes for mom blogs so the work is done for you!

My Top Theme Recommendations

The best theme to start off with is one of my own – Cassidy. If you’re just getting into WordPress, you should want your blog to look professional yet be easy to run and change things yourself. 

Cassidy for WordPress has an easy installation guide, it’s very simple and perfect for new bloggers. I have an Installation service if needed, and if you want to change the color to your brand’s color, I can do that as well with a Color Change. You can add your own header image, menu and widgets in the side bar.

Another place to find beautiful blog themes is Lovely Confetti, where you’ll find professional themes that you can really make your own and style to suit your blog by adding your own photos, colors and content.

When choosing a blog theme, choose one that has a layout that will make your content look good. Don’t get caught up in the photos that have been used in the demo. Try to imagine your fashion photos in the theme, your blog posts and your writing.

Pages To Set Up

Once you have purchased and installed your new theme, you will need to set up your pages and menu. A mom blog should always have:

  • About Page – Set up your About page so your followers can get to know the woman behind the blog!
  • Shop Page – Use this page to add a big product widget (see below) so you can earn money from your readers shopping your favorite items
  • Contact Page – so brands and businesses can contact you about collaborations and PR packages

4. Create Your Brand

As a mom blogger, you will need your very own brand. Your brand is the way your readers recognise you, your style and your blog. The easiest way to create a brand is to start with a logo – your blog title in a fancy font. I have some affordable logo designs available in my store. You will need to place your logo at the top of your new blog theme – your theme will come with instructions on how to do that!

5. Start Posting

Now that you have started a mom blog, installed your theme and set up your pages, you will need to start posting! The more posts you have on your blog, the more high quality it will be and it’s more likely to appear in search engines. Mom bloggers tend to post about all sorts of lifestyle topics, from family life to cooking, cleaning, entrepreneurship, organizing and life advice.

Blog Post Ideas for Mom Bloggers

  • Home Hacks
  • Organizing Tips
  • Family Recipe
  • Top Activity Ideas for Kids
  • Money Saving Tips
  • 20 Facts About Me
  • 5 Quick Dinner Recipes
  • School Lunch Ideas
  • How To Start Your Own Blog
  • Homemade Easter Treats
  • Christmas DIYs
  • 10 Movies Your Kids Will Love
  • Kid Friendly Craft Ideas
  • Most Embarrassing Moments
  • 5 Family Vacation Spots
  • 3 Helpful Books for New Moms
  • How To Survive Your First Year As A Mom
  • Best Workouts For Busy Moms
  • Holiday Traditions
  • 6 Manners To Teach Your Kids
  • Outfit Of The Day
  • Monthly Favourites
  • Clothing Haul
  • Packing For Vacation
  • What’s In MyBag
  • Top 5 Online Stores
  • Top 10 Style Essentials
  • Favourite Instagrammers
  • Gift Guide
  • What I Wore In A Week
  • How To Organise Your Child’s Wardrobe
  • Packing For A Weekend Away
  • A Day In The Life
  • How To Create A Capsule Mom Wardrobe

6. Promote On Social Media

And lastly, to get your new mom blog known in the world of blogging, you will need to start promoting it! The best way to promote your blog posts are through Pinterest, where you have the ability to make your pins go viral.

You can also:
– Mention your blog posts in Instagram captions
– Link to your blog in your Instagram bio
– Get involved in Twitter conversations
– Join mom blogger Facebook Groups
– Join mom blogger Pinterest Group Boards

Making yourself known in the mom blogging community is what’s going to be your best path to success.

How Do Mom Bloggers Make Money?

You might be wondering how to make money with a mom blog – there are so many ways you can make money blogging. The one way that might be most successful for you is using affiliate links. This is where you place links on your blog where you earn money every time someone purchases what you have linked to. To add affiliate links to your blog, you will need to join some affiliate programs. The best affiliate programs for mom bloggers are:

To use affiliate links on your blog, you can:

  • Add affiliate links to your blog posts when mentioning products
  • Use affiliate links for readers to shop what you’re wearing
  • Create “shop the post” product widgets for your blog posts and side bar
  • Use the “Swipe Up” link feature on Instagram Stories to link to items you love or things you’ve recently purchased.

If you want to add a Shop page to your blog, where you have a display a selection of items you love, this is done by adding a Product Widget to the page. You can do this through Rewardstyle or Shopstyle Collective.

Top Mom Blogs To Follow

To be great at mom blogging, you will need to follow some of the top mom bloggers so you can get inspired, discover new ideas and stay motivated. Some of the top mom bloggers to follow include:



Catherine

I totally have the lovely Vanessa to thank for adding heaps of her creative magic to my site, I don’t think I’ve...
5.0
2018-02-10T10:17:09+11:00
I totally have the lovely Vanessa to thank for adding heaps of her creative magic to my site, I don’t think I’ve ever been so happy with how my blog has looked! She was so professional and friendly, understood my style perfectly and made sure I had lots of gorgeous options to choose from when adding creative touches.

Freya

My new site is exactly what I’ve envisioned and I totally have the lovely and talented Vanessa from blog pixie...
5.0
2018-09-03T10:49:22+10:00
My new site is exactly what I’ve envisioned and I totally have the lovely and talented Vanessa from blog pixie to thank for being so professional, understanding my style and vision, taking care of all the bits I would have been clueless about, sprinkling heaps of creative magic and girly details, she made sure I had lots of gorgeous options to choose from and was helpful throughout the process.

Aletta

Vanessa is so kind and her content is truly amazing! Blog Pixie has helped me (and my blog) to no...
5.0
2017-09-07T08:47:01+10:00
Vanessa is so kind and her content is truly amazing! Blog Pixie has helped me (and my blog) to no end.

Maddie

I love the Blog Pretty eBook! Savoured it over three days and can't wait to put everything into action :)...
5.0
2016-05-03T18:24:44+10:00
I love the Blog Pretty eBook! Savoured it over three days and can't wait to put everything into action :) Would highly recommend!

Ashley

Blog Pretty is a must-read if you're new or wanting to pick up some new tricks in the blogosphere. It...
5.0
2017-06-07T06:07:03+10:00

Ashley

Blog Pretty is a must-read if you're new or wanting to pick up some new tricks in the blogosphere. It has motivated and helped me so much with my blog since reading. Love!
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