So you want to know how to start a fashion blog! You’re in the right place. I want to show you exactly how to start a fashion blog in 2018 so you can build your own boss babe empire, posting about outfits, shopping, styling, trends and everything to do with fashion!
Fashion blogs are an incredibly popular type of blog to run and if you start a fashion blog, you have a very good chance to make money blogging. You know exactly who your target market is – fashion lovers!
Disclosure: This page contains affiliate links, meaning I earn a commission if you use those links. I will always only recommend brands I trust and ones I think you’ll love too.
My very first blog was a fashion blog and it eventually became my full time job! I was able to make money blogging about shopping sites, linking to where you could shop my favorite items from online stores and promoting brands and businesses on Instagram.
I want to share all my best blogging tips with you so you can start an amazing fashion blog and get it going fast!
How To Start A Fashion Blog
Here are my easy steps on how to start a fashion blog:
- Name your blog
- Choose a platform
- Install a theme
- Create your brand
- Start posting
- Promote on social media
1. Name Your Blog
The first thing to do when you start a fashion blog is to name it! You need to come up with a unique, memorable name that will stand out and help you to gain followers. Following are some words which might spark an idea in your mind:
You will need to mix and match a selection of words to come up with a name that hasn’t been taken already. Once you have a list of potential names, type them into the domain search bar below to check if the domain is available (you can get your domain for free if you start your WordPress blog with Bluehost)
When you click the green ‘check availability’ button above, it will either take you to a page that says it’s not available, OR it will take you to a page to create your blog hosting account (which means it’s free and ready to go!).
2. Choose A Platform
If you want to start a successful fashion blog, I highly recommend starting a self-hosted WordPress blog. You will need an amazing blog theme where you can have “shop the post” widgets, ads, shopping pages and beautiful large images. If you go with a free blogging site, you’ll be very restricted in terms of how it looks and what you can do with it. I originally started my fashion blog with Blogger and it never looked good or did well until I moved to WordPress – I regret not doing it sooner! So make sure you start with WordPress from the beginning.
Follow my easy instructions on how to start a WordPress blog and have it up and running in 30 minutes!
3. Install A Theme
If you start a WordPress blog, you’re very lucky because the best blog themes are WordPress ones! There are so many beautiful blog themes that will make your fashion blog shine.
The best theme to start off with is one of my own – Cassidy. If you’re just getting into WordPress, you should want your blog to look professional yet be easy to run and change things yourself.
Cassidy for WordPress has an easy installation guide, it’s very simple and perfect for new bloggers. I have an Installation service if needed, and if you want to change the color to your brand’s color, I can do that as well with a Color Change. You can add your own header image, menu and widgets in the side bar.
Another place to find beautiful blog themes is Lovely Confetti, where you’ll find professional themes that you can really make your own and style to suit your blog by adding your own photos, colors and content.
When choosing a blog theme, choose one that has a layout that will make your content look good. Don’t get caught up in the photos that have been used in the demo. Try to imagine your fashion photos in the theme, your blog posts and your writing.
Pages To Set Up
Once you have purchased and installed your new theme, you will need to set up your pages and menu. A fashion blog should always have:
- About Page – Set up your About page so your followers can get to know the girl behind the blog!
- Shop Page – Use this page to add a big product widget (see below) so you can earn money from your readers shopping your favorite items
- Contact Page – so brands and businesses can contact you about collaborations and PR packages
4. Create Your Brand
As a fashion blogger, you will need your very own brand. Your brand is the way your readers recognise you, your style and your blog. The easiest way to create a brand is to start with a logo – your blog title in a fancy font. I have some affordable logo designs available in my store.
You will need to place your logo at the top of your new blog theme – your theme will come with instructions on how to do that!
5. Start Posting
Now that you have started a fashion blog, installed your theme and set up your pages, you will need to start posting! The more posts you have on your blog, the more high quality it will be and it’s more likely to appear in search engines.
Most fashion bloggers simply post outfit photos with links to the pieces they are wearing, however if you really want to create an interesting fashion blog that will keep visitors coming back, inject your personality into different types of fashion-related posts.
Blog Post Ideas for Fashion Bloggers
- Outfit Of The Day
- Wardrobe Tour
- Monthly Favourites
- Clothing Haul
- Accessories Haul
- 7 Piece Wardrobe
- Packing For Vacation
- What’s In My Bag
- My Favourite Fashion Books
- Celeb Style
- 1 Item, 3 Ways
- Top 5 Online Stores
- Best Of The Sales
- How To Wear
- New In Store
- Style Wishlist
- Top 10 Style Essentials
- Shopping Tips
- Style Challenge
- Favourite Fashion Instagrammers
- Where I Find My Style Inspiration
- My Shoe Collection
- My Sunglasses Collection
- Seasonal Trends
- Gift Guide
- My Style Icon
- 5 Fashion Faux Pas
- What I Wore In A Week
- What To Wear To Work
- Thrift Finds
- 5 Pieces To Invest In
- What’s New In My Wardrobe
- How To Organise Your Wardrobe
- How I Edit My Photos
- Packing For A Weekend Away
- A Day In The Life
- How To Create A Capsule Wardrobe
6. Promote On Social Media
And lastly, to get your new fashion blog known in the world of fashion blogging, you will need to start promoting it!
The best way to promote your blog posts are through Pinterest, where you have the ability to make your pins go viral. You can also mention your blog posts in Instagram captions, link to your blog in your Instagram bio, get involved in Twitter conversations and join fashion blogger Facebook Groups and Pinterest Group Boards.
How Do Fashion Bloggers Make Money?
You might be wondering how to make money with a fashion blog – there are so many ways you can make money blogging. The one way that might be most successful for you is using affiliate links. This is where you place links on your blog where you earn money every time someone purchases what you have linked to.
To add affiliate links to your blog, you will need to join some affiliate programs. The best affiliate programs for fashion bloggers are:
To use affiliate links on your blog, you can:
- Add affiliate links to your blog posts when mentioning products
- Use affiliate links for readers to shop what you’re wearing
- Create “shop the post” product widgets for your blog posts and side bar
- Use the “Swipe Up” link feature on Instagram Stories to link to items you love or things you’ve recently purchased.
If you want to add a Shop page to your blog, where you have a display a selection of items you love, this is done by adding a Product Widget to the page. You can do this through Rewardstyle or Shopstyle Collective.
Top Fashion Blogs To Follow
To be great at fashion blogging, you will need to follow some of the top fashion bloggers so you can get inspired, discover new ideas and stay motivated. Some of the top fashion bloggers to follow include: