This year has been a complete overhaul for me, career-wise. At the beginning of the year, I decided to delve into the world of Graphic Design and after non-stop months of putting every ounce of myself into it, I realised that this is what I want to be doing for the rest of my life. I love it.
From a young age I’ve always preferred teaching myself how to do things. I started learning HTML quite young, then went onto creating graphics such as glitters, Dollz (who remembers them?) and Myspace signatures. I’d always be stuck on the computer after school and on weekends with big cups of tea and chocolate chip biscuits. In my early 20s I ended up in the social media and marketing world where I somehow learned Photoshop on-the-job and I pushed myself to see what I could do with it. I think when you’re thrown full force at something you just have to make it work.
Since then Photoshop has always been an extension of myself, always open on my computer, never a day without using it. This year though, I decided I had to learn the ins and outs of Illustrator as well. I watched tonnes of tutorials on Youtube and got stuck into it. It was frustrating at times and I still have no idea what a lot of the tools do (I learn something new every day), but with persistence, I learned how to create shapes, patterns, curves and something I’m really excited about, fonts.
After falling in love with Creative Market over the last few years, I knew font-making was another creative challenge I wanted to knock off my to-do list. I felt like the things I wanted to create would be much more special to me if they involved my own fonts. So several months ago I threw all my savings into a big iPad pro and pencil and I started practising, non-stop. Every hour of the day I was on my iPad, writing, drawing and practising letters over and over. I watched more tutorials, studied the details of fonts, read blog posts on the topic and started creating my own. It was tedious and it took a LOT of research, but nothing was going to stop me from making this happen.
For several months now, I’ve spent 15-hour days at the computer, 7am to 10pm, only stopping for lunch and dinner. I’ve been glued to the one spot, out of touch with reality, creating something I’m sharing with you today, the Floriana Creator Studio.
This bundle of products started out as a big idea quite a while ago – I knew I wanted to create something floral, I could see the colours in my head (I’m such a colour person) and I’d started putting things together. But I never knew that what I had in my mind would come to life as it has. Over time it grew and grew, I kept adding to it and adding some more. I wanted it to have everything in a product that I myself would want. It includes my first range of fonts – I challenged myself to create as many as I could for this one product (I feel like I’ve lost more eyesight in the process, but oh well!). It has a tonne of floral illustrations, 3D floral clipart (which you always see me decorating things with, very useful!) sparkling textures, vectors, social backgrounds, so many patterns and some helpful branding tools.
Saskia was the first font I created and is the most like my own usual way of writing. I love how it looks in paragraphs of text, it’s so loopey and just flows in such a pretty way. Wildflower is a font that makes me so happy when I look at it, there’s a lot of joy in that one, and I think it looks lovely paired with Geranium. Rosenbloom is dramatic, yet in a delicate way and Camellia is a trendy, stylish script. The one that took the most work though was Poppy, and I am so beyond proud of how it turned out.
As soon as the 3D floral clipart images were done, I began creating collages with them and planning out ways I can layer them with my photography for blog posts on Flip And Style (is it weird that I’m way too excited to use my own product?)
Pretty patterns are something I’ve really been loving lately for blog post images – it’s so easy to lay a pattern down, a big rectangle on top, your logo and blog post title and you have an image ready for the top of your blog post and to starting pinning on Pinterest.
Another big piece of work was the Floral Dream Designer Toolkit, a huge product in itself which I’ve included in Floriana. I was inspired by scandi floral art to create a big supply of flowers, leaves, shapes and wreaths for beautiful floral artwork. It’s great for creating invitations, stationery and decorating things – just the other day I made a birthday card for someone using the elements as well as my Wildflower + Geranium font duo and I think it looked really nice 🙂
If you want to pretty-up your Instagram feed – the fonts, illustrations, clipart and social backgrounds included are so good to achieve that. Just pick your colour palette and start mixing your creations between your own photography.
I wanted to use this post to not only launch my new product, but to let you know that even if you don’t think it’s possible, you can do whatever you put your mind to. I’ve always felt, being self-taught, that I won’t ever be as good as the people who have learned the “right way”. However when I see the end result of something I’ve created, from my own knowledge and creativity, it makes me really proud.
If you want to achieve something in the future that you think is out of your reach, remember:
- Believe in yourself – you can do anything if you put your mind to it.
- Give yourself the time – it may take months, it may even take years. But I promise you it will be worth it.
- Invest in the tools you need to make it happen.
- Completely immerse yourself in it all.
- Strive to be better than the people you look up to.
- Start now, don’t keep pushing your dreams aside.
I hope you love Floriana – I will be releasing some of the products separately as well if there’s only one particular thing you’re after. As a bundle though, it’s a whole lot of goodness. I’ve been so excited to start using it all myself, for creative blog posts, for Pinterest pics, quotes, etc. I have a bit of a crazy floral obsession now.
There are so many more products to come (I have a big list in the notes on my phone waiting patiently), however I’ll have a bit more time devoted to blogging now that Floriana is complete 🙂